Presiding over a beautiful florist shop in Ascot which he runs alongside the Ascot School of Floristry Morgan-Douglas Nuth is a force to be reckoned with in the world of flowers. A master at social media, he knows just how to showcase his lovely creations and is the first to volunteer his help to fellow GFG members.
I followed my mum into the industry. We both worked for the same company for many years and that’s the company I ended up buying. I learned almost everything I know from her. She tried to tell me how hard it was and how I was never going to earn any money. But if you love it, it’s just in your blood, and you can’t not do it really.
Marketing is massively important now. Gone are the days when you were trying to get to the top of the Yellow Pages by calling yourself AA florists! It’s all social media now and you have to learn how to do it well. I find that my customers who are over 35 have seen us on Facebook and the under 35’s find us on Instagram.
I initially joined the GFG because I know Caroline and I know if anyone is going to be passionate about something it’s her. I know that anything she does, she always puts her heart and soul into it. It quickly transpired for me that people understood the GFG, they recognised it and they liked the terminology.
Everyone knows the Good Pub Guide don’t they? And the Good Restaurant Guide. They all know that terminology so the GFG seemed to sit with people really easily, they grasp exactly what it is, it is what it says on the tin. When that first poster went up on my door I got a lot of recognition, with people acknowledging it, which is very rare!
